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Mille Supports Danone Nations Cup



For the fourth year running, athleisure brand Mille, renowned for its comfort and durability is proud to announce that it will once again be partnering with Danone in support of their Nations Cup football tournament for kids aged 10 to 12. “Mille is an all-inclusive brand with the community at heart,” says Emerging Brand Executive, Dawn Laughton, “it’s a hard working brand that stands for good value, great style and quality. It’s these synergies with the participants of the Danone Cup that get us so excited to partner in this global initiative each year. While building on our vision for Mille to be a household name in footwear, we have the opportunity with Danone to build on the big dreams of little stars throughout South Africa. We couldn’t be more proud and enthusiastic about a partnership.”

Since its launch in 2000, the Danone Nations Cup has become the biggest football tournament in the world for children with over 2.5 million youngsters around the world competing every year. The tournament has grown from 8 participating countries to 32.

The realisation of a dream of Franck Riboud, CEO of Groupe Danone, the International Football Tournament for children aims at encouraging children to believe in their dreams (hence the motto “Believe in your dreams”) and getting them to understand the importance of developing healthy habits and a passion for sport at an early age. Over the past 15 years of its existence, it has touched the lives of over 30 million people around the world.

With ex French International and Real Madrid coach, Zinadine Zidane as its official amabassador since 2003, the children’s tournament has a professional coach attending its World Final and offering youngsters advice and encouragement.

South Africa has been participating in the Danone Nations Cup from the very beginning. To ensure that as many schools as possible are involved, the tournament is now under the auspices of the South African Schools Football Association (SASFA).

Registration opens in January each year with approximately 2,500 schools entering. Games begin at Cluster level with the winners progressing to the Regional finals culminating in the nine Provincial winners playing in the National finals to determine which school will represent South Africa at the World Finals.

To date over 2,300 schools have registered to compete in the 2017 tournament … and counting.

The nine provincial finalists will gather at Reiger Park on Saturday June 25 to play for the ultimate prize, which is a trip to Paris, France to compete in the World finals.

The winner of the national final will compete in the world finals, which will take place in the USA in October. Venue and dates are to be confirmed.

About Danone 

Danone Southern Africa is part of the Danone Group, one of the fastest-growing food companies in the world. Danone is present in over 120 countries across all continents. With 160 plants and around 100,000 employees, the Danone Group is the number one worldwide for Fresh Dairy Products. Danone’s mission is to bring health through food to as many people as possible. One of the core values of the Danone Nations Cup tournament is to encourage young people to believe in their dreams. Through this initiative Danone offers a sporting event that reaches out to and inspires millions of children all over the world.

About Mille  

Footwear doesn’t make the player, but it sure helps. They’re the sneakers you want to wear professionally and socially. It’s the brand to turn to for all your soccer kit needs. Mille- a leader in soccer boots, sneakers and soccer kits- is the brand that allows athletic adults and kids to stand proud at the end of the day, whilst also looking professional. Its Italian heritage means you always look the part and that good quality is guaranteed. Mille. #Let’s Get It.

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